We recommend listing a priority playlist first.
When setting up a playlist, include a proper title and description, and be sure to update descriptions as needed.
You should also be sharing playlists when sharing a new video – simply place the new video first in the list. Since playlists are so important in curating that watch session and increasing channel watch time, we recommend creating many playlists filled with videos.
If a non-OAC channel, you have free range to organize as you please. These playlists can’t be moved or changed, but a playlist can be placed in the first slot as well as after these automated shelves. If an OAC, there will be two automated YouTube playlists: titled Music videos and Albums.
Playlistsīelow the trailer video, the main page leaves space to place playlists of your choice. For example, new users can be presented with the most popular content on the channel, while returning fans can view a new release or priority content. This gives you the opportunity to target these viewers differently, as they should be. Above the fold is a space for two different trailer videos – one for already subscribed users, and one for non-subscribed users. YouTube allows you to customize the layout of your videos to curate the viewer’s watch session. Once the top of your channel looks presentable, it’s time to focus on what your viewers came here for: the videos. Examples of promotional links include: an auto-subscribe link, smartURLs, DSPs, socials, merch and tour links, official sites, and more. Banner links can show five links on the main page of the channel, so include your most important links on your main page, and other links live on the About page. The banner should be updated relatively often and should be visible on desktop and mobile. You also want to utilize your channel properly by promoting upcoming or recent releases, tours, or any other important and relevant information. Utilizing YouTube’s channel art – its banner and icon image – are important in creating familiarity from other digital presences. Once verified, to a similar point, the viewer knows they’re watching from the correct source. If an artist channel, is it an OAC (Official Artist Channel)? If a label channel and over 100K subscribers, are you verified? An OAC aggregates your content & subscriber count from your various YouTube channels (official YouTube, Vevo and a Topic channel) into one place, making it easy for the viewer to know that this is the artist’s official channel where all their content can be found. Verificationįirstly, you want to ensure your channel looks legit. If you’re not sure where to start – to turn the once visitor to a subscribing and engaging fan – we’ve got your back. To do this, your channel presentation must be up to par. When viewers head to your YouTube channel with the choice of making the decision of truly becoming a fan and subscribing, you want to ensure you’ve convinced them properly.
Stay tuned for the key points and a slideshow presentation at the end! Channel Presentationįirst impressions are important. And that’s why The Orchard has your back with these 2020 YouTube Best Practices to help you grow and optimize your channel, content, engagement, and in turn, revenue. Looking at the social network, the video platform, the marketing engine – it may seem a bit overwhelming. To ignore the power of YouTube would be a mistake. It has reached 1.9 billion monthly registered users and over 2 billion users in 2020.
It’s the most popular video search engine in the world, the second largest search engine just behind Google (its parent company), and ranks the second most popular social media network.